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- Brand-led Business Strategy ·
Mankind is our business – a lesson not just for Scrooge but for everyone
“But you were always a good man of business, Jacob” faltered Scrooge, who now began to apply this to himself. “Business!” cried the Ghost, wringing…
- Brand-led Business Strategy ·
If the cap fits – the role of the trusted advisor
We see the year out – and what a year – in a fog of unreason and contrary forces: more rejection this week of the…
- Brand-led Business Strategy ·
Dinner Party Shame: A story of Brand Pride
This week I’ve been a Dragon. It’s been fun. I’ve been part of a judging panel on a ‘Going Further’ competition where students from the…
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