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- Brand-led Business Strategy
- Brands
- Customer Experience
- Employee Experience
- Inspiration
- Leadership
- Brands
- Customer Experience
- Employee Experience
The myth: A strong brand can be used to prop up a bad business
Brands are often credited with powers they simply don’t have. Chief among them is the idea that, a strong brand (or strong advertising) could mask the deficiencies of a bad business, acting as a sticking plaster to ‘apply’ and cover up myriad ills.
- Brand-led Business Strategy
Fourth year in a row: The UK’s Leading Management Consultants 2023 by the FT
Caffeine has been awarded The UK’s Leading Management Consultants 2023 by the FT for the fourth year in a row.
- Employee Experience
Purpose, Pay or Perks? What Matters Most to UK Employees
With hundreds of thousands of workers striking over disputes in pay and conditions across the UK, Caffeine discusses the need for businesses to refocus.
- Brands
Good News in Bad Times
Brand Trust: Brands, just like people, get things wrong. Yet mistakes can actually increase brand loyalty if the brand humanizes itself and takes steps to correct them.
- Customer Experience
How to beat a bear market? Invest in your customers.
We see many examples of companies panicking and cutting costs haphazardly, so here are our top tips for managing in a recession and emerging even stronger.
- Customer Experience
- Brands
What’s in a name?
If you want to change your fortunes then you need to change your behaviour, not your brand name. Understand what your customers expect and invest in creating a great customer experience.
- Inspiration
- Brand-led Business Strategy
This Christmas, be a Muppet
It’s perhaps overlooked that Kermit is a businessman – or businessfrog. He leads a team which is as about as diverse as you could imagine. What’s more, he’s constantly fighting crises on every front, to keep the business going.
There’s a lot we can learn this Christmas from Kermit’s approach to business. For a start, he’s committed to a clear purpose.
- Brand-led Business Strategy
- Customer Experience
Brands Behave or Beware
Brands seem to struggle with striking a balance between bad behaviour and virtue-signalling. You don't need to be a saint, just have a moral compass.
- Customer Experience
We Need to Talk About the ‘C’ Word
The word ‘customer’ has moved from the fringes of the housing sector to the forefront of its marketing communications.
- Employee Experience
- Leadership
What Matters Most to UK Employees? Survey Launch
With a ‘war for talent’ in almost every sector in the UK, businesses should be doing everything they can to attract, develop and retain people.
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