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- Brand-led Business Strategy
Great brand stories have one purpose
This week The Story Museum opened in Oxford. A wonderful and inventive experience for all ages, it especially focuses on young people, encouraging them to…
- Brand-led Business Strategy
Abrdn stands out but will it stand up?
This week an eye-catching new brand identity was launched - eye-catching both because it changed the name of an organisation that had existed for over 100 years, and because it happened in the normally conservative sector of investment and insurance. Standard Life Aberdeen became Abrdn.
- Customer Experience
- Employee Experience
Being human will be at the heart of brand purpose
We are entering a new era, one that will require new approaches to marketing and customer experience, but it will go way beyond that. It…
- Brand-led Business Strategy
- Employee Experience
It pays to be bold – how investing in brand purpose creates rapid returns
We help companies build a brand and customer experience that reflects the scale and ambitions of the business and helps simplify increasing complexity as they…
- Brand-led Business Strategy
“The Biden brand is suited to the moment”: The Power of the Personal Brand
More than any previous political event, the 2020 US Presidential Election was a battle between two brands. Trump and Biden offered very different visions of…
- Brand-led Business Strategy
Congratulations to Rita Clifton CBE
We are delighted that Rita Clifton CBE has been appointed the Deputy Chair of John Lewis Partnership. It’s a perfect match. Rita is a great…
- Brand-led Business Strategy
Depp & Dior: A Savage Arrangement
Last weekend, Caffeine’s Managing Partner Simon Bailey contributed to a Sky News piece on Dior’s decision to continue to employ Johnny Depp as celebrity endorser…
- Customer Experience
Why COVID is not a valid excuse (and other musings from a crazy year) Part Two
In my last blog I reflected on how customer experience has been impacted by the Covid-19 crisis and which brands are succeeding in spite of…
- Customer Experience
“We’re just about delivering happiness” Tony Hsieh
Tony Hsieh, 46, the former CEO of Zappos, died on Friday from head injuries sustained during a house fire whilst he was visiting friends in…
- Customer Experience
Why COVID is not a valid excuse (and other musings from a crazy year) Part One
It has been a crazy year. Smith+Co were honoured by being awarded ‘UK’s Leading Management Consultants 2020’ following independent research by Statista. That was a…
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