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- Customer Experience
“We’re just about delivering happiness” Tony Hsieh
Tony Hsieh, 46, the former CEO of Zappos, died on Friday from head injuries sustained during a house fire whilst he was visiting friends in…
- Customer Experience
Why COVID is not a valid excuse (and other musings from a crazy year) Part One
It has been a crazy year. Smith+Co were honoured by being awarded ‘UK’s Leading Management Consultants 2020’ following independent research by Statista. That was a…
- Brand-led Business Strategy
On Purpose Interactive Assessment Tool
Welcome to the On Purpose Interactive Assessment Tool. You can use this tool to measure how purposeful your business is. It’s also a chance to find out how your brand compares to the brands featured
in On Purpose the book.
- Employee Experience
The Employee Experience Measurement Survey
The Employee Experience Measurement Survey is a simple, quick tool to help you identify what helps or hinders your organisation in delivering a distinctive customer experience.
- Brand-led Business Strategy
What’s the purpose of housing?
I recently attended the UK’s biggest conference on housing. Government, local governments, housing associations, developers, construction companies, outsourcing consultancies, mortgagers, homeless charities – they were…
- Brand-led Business Strategy
Mankind is our business – a lesson not just for Scrooge but for everyone
“But you were always a good man of business, Jacob” faltered Scrooge, who now began to apply this to himself. “Business!” cried the Ghost, wringing…
- Brand-led Business Strategy
If the cap fits – the role of the trusted advisor
We see the year out – and what a year – in a fog of unreason and contrary forces: more rejection this week of the…
- Brand-led Business Strategy
Dinner Party Shame: A story of Brand Pride
This week I’ve been a Dragon. It’s been fun. I’ve been part of a judging panel on a ‘Going Further’ competition where students from the…
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