Stimulating growth through brand strategy customer experience employee engagement

About Caffeine

We know how businesses grow.

Businesses grow when they deliver exceptional value to both customers and employees.

Customers and employees are disproportionately attracted to businesses with a strong sense of purpose.

Purpose-driven businesses do three things differently:

Stand Up

through a purpose and brand-led business strategy

Purpose-led businesses gain:

0 %

more profit*

Stand Out

from the competition through a distinctive customer experience

Distinctive experiences create:

0 x

more customer loyalty*

Stand Firm

by creating a culture that creates and fosters engaged employees

Purpose-led businesses realise:

0 %

more employee productivity*

*Sources: Gallup 2020, Kantar/BrandZ 2020

Caffeine and Smith+Co provide an unrivalled combination of expertise to: create and operationalise purpose; create meaningful experiences for employees and customers; deliver measurable returns.

Services

We define your purpose, translate it into a business strategy and, together with our partners Smith+Co, make it meaningful for your customers and employees, and deliver measurable returns.

We focus on three core areas:

Brand-led Business Strategy

A growth strategy that inspires customers and employees

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Customer
Experience

A distinctive customer experience that sets you apart

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Employee
Experience

A culture that enables and empowers employees

Find Out More

How fit for purpose is your business?

Compare your brand to the world’s most purposeful businesses.

On Purpose the book

Written by Caffeine and Smith+Co founders Andy Milligan and Shaun Smith, and taking examples from the world’s most loved brands, On Purpose sets out how to define your organisation’s purpose and deliver it to your customers and employees.

A must-read for anyone looking to harness the power of their brand to unlock growth.

Knowledge Centre

Our latest tools, insights, whitepapers, articles, models and industry thoughts.

Employee Experience
Brand-led Business Strategy
Customer Experience

Richer Experiences Make Richer Brands

There’s no such thing as the perfect brand. However, our decades working with leading brands to help them with their brand experience, have shown us that there are clear winners across every market and in every sector. These are the brands who stand up, stand out and stand firm. And with a full trophy cabinet and a much-studied business model, Richer Sounds is undeniably one of these brands.

Caffeine·
20/06/2022 12:38 pm·

Employee Experience

The Employer Brand

Work culture is a vital ingredient to sustaining success, but how does a brand create and then sustain that culture? The answer is through creating an employee experience that mirrors the customer experience. Ronan Dunne, former CEO of O2 and current Strategic Advisor to the Verizon CEO, sums this up well: ‘If you cannot turn your employees into fans there’s no way that you will turn customers into fans.’

Caffeine·
13/05/2022 5:38 pm·

Employee Experience

Employee Loyalty = Customer Loyalty

It is a common myth across the business community that brands have a lot to do with what happens on the outside of a business and not very much to do with what goes on inside. This is profoundly wrong. Brands are everything to do with what happens on the inside.

Caffeine·
13/05/2022 4:51 pm·