Stimulating growth through brand strategy customer experience employee experience

About Caffeine

We know how businesses grow.

Businesses grow when they deliver exceptional value to both customers and employees.

Customers and employees are disproportionately attracted to businesses with a strong sense of purpose.

Purpose-driven businesses do three things differently:

Stand Up

through a purpose and brand-led business strategy

Purpose-led businesses gain:

0 %

more profit*

Stand Out

from the competition through a distinctive customer experience

Distinctive experiences create:

0 x

more customer loyalty*

Stand Firm

by creating a culture that creates and fosters engaged employees

Purpose-led businesses realise:

0 %

more employee productivity*

*Sources: Gallup 2020, Kantar/BrandZ 2020

Caffeine and Smith+Co provide an unrivalled combination of expertise to: create and operationalise purpose; create meaningful experiences for employees and customers; deliver measurable returns.

Services

We define your purpose, translate it into a business strategy and, together with our partners Smith+Co, make it meaningful for your customers and employees, and deliver measurable returns.

We focus on three core areas:

Brand-led Business Strategy

A growth strategy that inspires customers and employees

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Customer
Experience

A distinctive customer experience that sets you apart

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Employee
Experience

A culture that enables and empowers employees

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How fit for purpose is your business?

Compare your brand to the world’s most purposeful businesses.

On Purpose the book

Written by Caffeine and Smith+Co founders Andy Milligan and Shaun Smith, and taking examples from the world’s most loved brands, On Purpose sets out how to define your organisation’s purpose and deliver it to your customers and employees.

A must-read for anyone looking to harness the power of their brand to unlock growth.

Knowledge Centre

Our latest tools, insights, whitepapers, articles, models and industry thoughts.

Brands

Good News in Bad Times

Brand Trust: Brands, just like people, get things wrong. Yet mistakes can actually increase brand loyalty if the brand humanizes itself and takes steps to correct them.

Caffeine·
01/02/2023 9:11 pm·

Customer Experience

How to beat a bear market? Invest in your customers.

We see many examples of companies panicking and cutting costs haphazardly, so here are our top tips for managing in a recession and emerging even stronger.

Caffeine·
19/01/2023 6:28 pm·

Customer Experience
Brands

What’s in a name?

If you want to change your fortunes then you need to change your behaviour, not your brand name. Understand what your customers expect and invest in creating a great customer experience.

Caffeine·
03/01/2023 5:48 pm·