Why Caffeine?

We work with leaders to help them define and deliver their vision. Quickly and smartly.



We transform your senior team’s
ability to target, pitch,
win and retain business
that builds their brand.



We help leaders to
articulate their brand
vision and to
align the business behind it.


We work with organisations to
energise their people to deliver
their purpose and promise through
brand engagement and executive coaching.

“Caffeine are brilliant at ‘unsticking the stuck’. I’d recommend them for
boards suffering stagnation or a slow-down in decision making.”

Group Brand Director, Mclaren

Who we are

We are a strategic consultancy which specialises in brand-led business growth.

The Exec Team

The Caffeine promise is that you only get experienced people with the expertise and energy to help you solve your problem, fast.

We employ incisive, rigorous methods which deliver highly effective business transformations.

Oh, and we always do everything we can to make it fun along the way. (We find that gets the best results!)

Simon Bailey
Simon Bailey
Managing Partner

An expert brand specialist with extensive experience of leading businesses and advising CEOs and senior leaders on accelerating growth.
More about Simon

| LinkedIn
Andy Milligan
Andy Milligan

Leading international brand and business consultant and is acknowledged as an expert on all areas of brand creation.
More about Andy

| LinkedIn
Louisa Clarke
Louisa Clarke

Communications, business and branding expert and experienced facilitator with an outstanding track record for new business.
More about Louisa

| LinkedIn

Ged Equi
Ged Equi
Creative Director

Acclaimed creative with a wealth of experience in brand strategy and identity, digital design & new product development.
More about Ged

| LinkedIn
Jo Liddell
Jo Liddell
Head of Operations

15 years experience working agency-side and thrives on running client projects smoothly and efficiently.
More about Jo

| LinkedIn

Are you someone who takes business seriously without taking yourself too seriously?

We’re looking for sharp-thinking experts who can work quickly and smartly.

We work with ‘adults and A-listers only’ – experienced grown-ups who are very good at what they do, and able to work smartly and deliver fast.

If you have energy and expertise, join our Caffeine associates.

Get in touch.

“The team at Caffeine is experienced, alert and delivers thinking that helps
solve business problems and add value. And no froth.”

Global Marketing Director, Orange

What we do

We provide expert advice, energy and ideas to help ‘impatient leaders’ deliver their vision. We build brands that win hearts and minds. Fast.

We help leaders of organisations answer these types of important questions:

Brand PurposeOrganisation AlignmentInternal Brand Engagement
New BusinessUnsticking the stuckLeadership Skills

Our aim is to give you, your brand and your business an unfair advantage so you’re loved by your customers and feared by your competitors.

Our expert advisors work with leaders across the world, stimulating business for organisations, from professional services to financial services, from car companies to construction companies, retail to resorts, motor sports, mobile communications, advertising and marketing agencies and more.

Espresso introductions

Click below for ‘Espresso’ introductions to a few of the ways we help stimulate business:

“Caffeine is invaluable.”
Miles Young, Global CEO of Ogilvy & Mather

See More on our Clients 

“Caffeine achieved what I thought it was impossible to achieve;
they united the 270 strong senior management team globally around our common vision.”

Global Marketing Director, Christies.

We helped our clients win
of new business in 3 years

Our books

We feel so strongly about our work that we’ve written best-selling and award-winning books about it.

All make stimulating bedtime reading…

Myths of Branding book

Myths of Branding: A Brand is Just a Logo, and Other Popular Misconceptions

Debunk the most pervasive myths about the world of branding, with this expert overview that separates the facts from the falsehoods.

Myths of Branding, written by renowned branding experts Simon Bailey and Andy Milligan, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it’s a ‘soft’ area of marketing that doesn’t go beyond visual identity – these myths are all surprisingly entrenched, yet could not be further from the truth.

“Enlightening, interesting and inspiring. Each sharp myth builds on the last to develop a deep insight into effective brand building.”
-Philip Eaglesfield, UK President, Aston Martin

Available from KoganPage

Superfast: Lead at Speed

Superfast: Lead at Speed is designed to stimulate thinking for those leading in an accelerating world & looking to balance purpose and the right pace.

“Leading at speed is essential in a world of accelerating change, complexity and uncertainty. When the one thing you’re sure of is that things will change, the way we lead people has to change too.”
-Matt Brittin EMEA President, Google

Available on Amazon
Superfast Lead at speed

Want to hear us speak about brands and business?

Our team regularly speak at conferences and in the press. Get in touch if we can help.

Get in touch.

 Follow us on Twitter
Read our blog.

On Purpose
Brand it like Beckham
Uncommon Practice
Don't mess with the logo - By Andy Milligan
How to Win Friends and Influence Profits by David Kean

Our Purpose

At Caffeine, we believe in the transformative power
of business for economic, social and personal good.
It creates wealth, purpose and dignity.

We want to stimulate business for the greatest good for the
greatest number of people.


The Caffeine Partnership

In light of the news of Tony Hsieh passing we thought we would share and interview we conducted with Tony in 2010 for our book, ‘Bold-how to be brave in business and win’. It is as fresh today as it was then so thought it was apt to share... thisiscaffeine.com/blog/gener…

Contact Us

Fancy a coffee and a chat? We’d love to hear from you.

+4420 3322 1342
[email protected]

Get In Touch


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