Brand-led
Business Strategy
Stand up for a cause that inspires customers and employees
Caffeine is a strategic consultancy specialising in brand-led business growth.
We work with a diverse range of clients from the boards of multinational corporations, through to the founders of fast-growing start-ups from industries as varied as financial services, education, energy and automotive.
What our clients have in common is they want growth, and they want it fast.
We define your organisational purpose, translate it into a brand-led business strategy, and help you to operationalise it.
Brand Strategy & Architecture
A unique DNA for your brand including purpose, positioning and proposition.
Brand Creation & Development
Your strategy distilled expertly into a distinctive, consistent and comprehensive brand identity.
Brand Promise
Definition
Articulate what your customers should expect from their experience with your brand.
“The team at Caffeine is experienced, alert and delivers thinking that helps solve business problems and add value. And no froth.”
GLOBAL MARKETING DIRECTOR, ORANGE
Insights
- Inspiration ·
This Christmas, be a Muppet
It’s perhaps overlooked that Kermit is a businessman – or businessfrog. He leads a team which is as about as diverse as you could imagine. What’s more, he’s constantly fighting crises on every front, to keep the business going.
There’s a lot we can learn this Christmas from Kermit’s approach to business. For a start, he’s committed to a clear purpose.
- Brand-led Business Strategy ·
Brands Behave or Beware
Brands seem to struggle with striking a balance between bad behaviour and virtue-signalling. You don't need to be a saint, just have a moral compass.
- Employee Experience ·
Richer Experiences Make Richer Brands
There’s no such thing as the perfect brand. However, our decades working with leading brands to help them with their brand experience, have shown us that there are clear winners across every market and in every sector. These are the brands who stand up, stand out and stand firm. And with a full trophy cabinet and a much-studied business model, Richer Sounds is undeniably one of these brands.
