For your business strategy to succeed, you need to align your whole organisation behind your brand purpose.
We work with senior leadership across Marketing, HR and Operations to align the organisation behind the strategy.
We equip teams with the right skills, knowledge, brand tools, infrastructure and processes to make it happen.
Identify what unites your internal and external audiences and align it with the commercial objectives of your business.
Employee Value Proposition
Attract and retain the best talent.
Market your brand to your internal audiences, partners and affiliates.
Brand & Business Alignment
Bring the voice of the customer and your promises to them into every decision-making moment in the business.
NTT Ltd appointed Caffeine to support the creative design, development and launch of our new Employee Value Proposition. We admired Caffeine’s creativity, flexibility and understanding of our requirements as well as their agility. The team has a strong and unique set of skills that carefully blends the key elements of branding with best practice employee engagement, which resulted in an overwhelmingly positive response to the value proposition statement and success of the project.
Senior Vice President, Employee Engagement and Transformation NTT Ltd.
Purpose, Pay or Perks?
What Matters Most to Employees.
Caffeine/Savanta 2023 Employee Pride Survey: The Key Findings