Employee
Experience
Stand firm by creating a culture that enables and empowers employees
For your business strategy to succeed, you need to align your whole organisation behind your brand purpose.
We work with senior leadership across Marketing, HR and Operations to align the organisation behind the strategy.
We equip teams with the right skills, knowledge, brand tools, infrastructure and processes to make it happen.
Employee Engagement
Identify what unites your internal and external audiences and align it with the commercial objectives of your business.
Internal Branding
Market your brand to your internal audiences, partners and affiliates.
Brand & Business Alignment
Bring the voice of the customer and your promises to them into every decision-making moment in the business.
NTT Ltd appointed Caffeine to support the creative design, development and launch of our new Employee Value Proposition. We admired Caffeine’s creativity, flexibility and understanding of our requirements as well as their agility. The team has a strong and unique set of skills that carefully blends the key elements of branding with best practice employee engagement, which resulted in an overwhelmingly positive response to the value proposition statement and success of the project.
Senior Vice President, Employee Engagement and Transformation NTT Ltd.
Insights
- Employee Experience ·
Stand out and stand firm: The power of a distinctive employee experience
An employee experience should be built on what matters most to employees, align with the business purpose, and support the delivery of the desired customer experience. But to truly bring it to life, there’s another key ingredient – making it distinct.
- Brands ·
The myth: A strong brand can be used to prop up a bad business
Brands are often credited with powers they simply don’t have. Chief among them is the idea that, a strong brand (or strong advertising) could mask the deficiencies of a bad business, acting as a sticking plaster to ‘apply’ and cover up myriad ills.
- Employee Experience ·
Purpose, Pay or Perks? What Matters Most to UK Employees
With hundreds of thousands of workers striking over disputes in pay and conditions across the UK, Caffeine discusses the need for businesses to refocus.
