Stimulating growth through  brand strategy customer experience employee engagement

FT UK's Leading Management Consultants 2022 - The Caffeine Partnership

We know how businesses grow.

Businesses grow when they deliver exceptional value to both customers and employees.

Customers and employees are disproportionately attracted to businesses with a strong sense of purpose.

Purpose-driven businesses do three things differently:

Stand Up

through a purpose and brand-led business strategy

Purpose-led businesses gain:

0 %
more profit*
Stand Out
from the competition through a distinctive customer experience

Distinctive experiences create:

0 x
more customer loyalty*
Stand Firm
by creating a culture that creates and fosters engaged employees

Purpose-led businesses realise:

0 %
more employee productivity*

*Sources: Gallup 2020, Kantar/BrandZ 2020

Caffeine and Smith+Co provide an unrivalled combination of expertise to: create and operationalise purpose; create meaningful experiences for employees and customers; deliver measurable returns.

Services

We define your purpose, translate it into a business strategy and, together with our partners Smith+Co, make it meaningful for your customers and employees, and deliver measurable returns.

We focus on three core areas:

Brand-led Business Strategy

A growth strategy that inspires customers and employees

Customer
Experience

A distinctive customer experience that sets you apart

Employee
Experience

A culture that enables and empowers employees
Spider web, your purpose in business

How fit for purpose is your business?

Compare your brand to the world’s most purposeful businesses.

On Purpose the book

Written by Caffeine and Smith+Co founders Andy Milligan and Shaun Smith, and taking examples from the world’s most loved brands, On Purpose sets out how to define your organisation’s purpose and deliver it to your customers and employees.

A must-read for anyone looking to harness the power of their brand to unlock growth.

On Purpose Book Mock Up, business book

Knowledge Centre

Our latest tools, insights, whitepapers, articles, models and industry thoughts.

  • Employee Experience ·

The Employer Brand

Work culture is a vital ingredient to sustaining success, but how does a brand create and then sustain that culture? The answer is through creating an employee experience that mirrors the customer experience. Ronan Dunne, former CEO of O2 and current Strategic Advisor to the Verizon CEO, sums this up well: ‘If you cannot turn your employees into fans there’s no way that you will turn customers into fans.’
Read More »
  • Brand-led Business Strategy ·

Good PR for your HR won’t compensate for a poor Customer Experience

This month, telecoms giant Virgin Media O2, announced that it would offer staff free gender transition therapy in order to provide “support and allyship to people from marginalised communities”. Unfortunately for the customers of Virgin Media O2, the spirit of generosity that the brand shows its staff, does nothing to gloss over a dismal customer experience. Virgin O2 have to be very careful not to drive a gap between their employee experience and their customer experience. Otherwise, this chasm will cast a shadow on the very purpose of the brand itself.
Read More »
About Andy, Meet the team at The Caffeine Partnership
Simon Bailey, meet the team at The Caffeine Partnership
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Jo Liddell, meet the team at The Caffeine Partnership
Shaun Smith, meet the team at The Caffeine Partnership
Adam Rowles, meet the team at The Caffeine Partnership

Meet the team

The Caffeine promise is that you only get experienced people with the expertise and energy to help you solve your problem.

The company we keep

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