Stimulating growth through  brand strategy customer experience employee experience

We know how businesses grow.

Businesses grow when they deliver exceptional value to both customers and employees.

Customers and employees are disproportionately attracted to businesses with a strong sense of purpose.

Purpose-driven businesses do three things differently:

Stand Up

through a purpose and brand-led business strategy

Purpose-led businesses gain:

more profit*
0 %
Stand Out
from the competition through a distinctive customer experience

Distinctive experiences create:

more customer loyalty*
0 x
Stand Firm
by creating a culture that creates and fosters engaged employees

Purpose-led businesses realise:

more employee productivity*
0 %

*Sources: Gallup 2020, Kantar/BrandZ 2020

Caffeine provides an unrivalled combination of expertise to: create and operationalise purpose; create meaningful experiences for employees and customers; deliver measurable returns.

Services

We define your purpose, translate it into a business strategy and make it meaningful for your customers and employees, and deliver measurable returns.

We focus on three core areas:

Brand-led Business Strategy

A growth strategy that inspires customers and employees

Customer
Experience

A distinctive customer experience that sets you apart

Employee
Experience

A culture that enables and empowers employees
Spider web, your purpose in business

How fit for purpose is your business?

Compare your brand to the world’s most purposeful businesses.

Knowledge Centre

Our latest tools, insights, whitepapers, articles, models and industry thoughts.

  • Brand-led Business Strategy ·
  • Brands ·

John Lewis – the future of brand strategy starts now

John Lewis boss Peter Ruis has made headlines by announcing that ‘Never Knowingly Undersold’ is back – this time with AI helping to match its prices to those at 25 major retailers – including, for the first time, online brands.

On Purpose the book

Written by Caffeine and Smith+Co founders Andy Milligan and Shaun Smith, and taking examples from the world’s most loved brands, On Purpose sets out how to define your organisation’s purpose and deliver it to your customers and employees.

A must-read for anyone looking to harness the power of their brand to unlock growth.

On Purpose Book Mock Up, business book
About Andy, Meet the team at The Caffeine Partnership
Richard Gray, meet the team at The Caffeine Partnership, London, UK
Ged Equi, meet the team at The Caffeine Partnership
Jo Liddell, meet the team at The Caffeine Partnership
Louisa Clarke, meet the team at The Caffeine Partnership
Camilla-Butcher
Sophie Langham, meet the team at The Caffeine Partnership

Meet the team

The Caffeine promise is that you only get experienced people with the expertise and energy to help you solve your problem.

The company we keep

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Purpose, Pay or Perks?
What Matters Most to Employees.

Download our FREE White Paper.

We commissioned an independent survey of 1000 UK employees with the objective of understanding how expectations around what they want or expect from work have changed since the pandemic.

Fill in the form below to download our report.