One of the pieces of writing wisdom I learnt in my first job is that you should never start a press release with the phrase, “We are delighted….”
Why? Because it’s a cliché. It’s a platitude. And it’s probably not even true. How delighted are you really to announce the launch of a new flavour of pet food?
That said, there are some occasions where ‘delighted’ is a suitable descriptor for how you feel and this is one of them.
Today, Caffeine was awarded The UK’s Leading Management Consultants 2023 by the FT. This is the fourth year in a row that we, and our partner Smith+Co, have won this award and we’re particularly proud of it as, unlike other awards, ratings are based on recommendations from clients and peers.
Over the past year (and the years before), we’ve worked with clients to help them and their businesses understand what matters most to their customers and employees, distilling that knowledge into actionable brand strategy and using those insights to deliver distinctive customer and employee experiences. Experiences that help our clients attract and retain both happy customers and engaged employees.
As one of our clients remarked, “We admired Caffeine’s creativity, flexibility and understanding of our requirements as well as their agility. Their strong and unique set of skills resulted in an overwhelmingly positive response and the success of the project.”
So, if a brand is what people say about you when you’re not in the room, then we’re delighted with that.