Our Books

We feel so strongly about our work that we’ve written best-selling and award-winning books about it. All make stimulating bedtime reading…

On Purpose: Delivering a Branded Customer Experience People Love

Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love.

Bold: How to be Brave in Business and Win

More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. BOLD tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers.

Myths of Branding: A Brand is Just a Logo, and Other Popular Misconceptions

Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena.

See, Feel, Think, Do: The Power of Instinct in Business

The vast power that instinct can lend to business practices is analyzed in this revised corporate handbook. Observing the way people naturally act in everyday life is presented as a simple and useful way of determining customers’ needs and how they can be met efficiently.

Brand it Like Beckham: The story of how Brand Beckham was built

This book shows David Beckham in a new light: as a man who has harnessed his skills and his fame to market himself in the same professional and disciplined way that a successful company markets its brands.

Superfast: Lead at speed

In today’s fast-paced world, leaders need to move at speed. The rate of innovation and change in organisations and the challenges of impatient investors or shareholders mean leadership decisions must be quick, smart and deliver real impact.

Uncommon Practice: People Who Deliver a Great Brand Experience

Uncommon Practice – People who deliver a great brand experience, a new book by Interbrand and Forum, demonstrates, through interviews with key executives from these and other leading companies, how they provide remarkable experiences for their customers and staff alike. 

Managing the Customer Experience

The companies in this book have managed to turn customers into advocates. Advocates who constantly refer their friends and colleagues to those businesses. Why? Because those companies have created a Branded Customer Experience®. They have managed the relationship to the point where customers can’t imagine wanting to do business with anyone else.

Catalyst

Catalyst will transform your approach to networking and prospecting, making it fun and infinitely more effective. A good business developer, prospector and networker knows how to create a positive connection with the people they meet. They are the catalyst that creates a chemical reaction between strangers, and they know how to convert these opportunities into new business.

Pitching to Win: The Art of Winning New Business

This practical but powerful guide reveals the trade secrets behind successful sales pitches that win new clients and business. Each aspect of this competitive business activity is covered, from what prospective clients are looking for at a pitch and what pitching companies usually give them to why a company loses the sale. 

Don't Mess with the Logo: The straight talking bible of branding

Building a brand with impact is one of the most important tasks that any business faces. Few people understand how to actually go about creating an effective brand. This book is a no holds barred guide to what brand building is, what it isn’t and exactly what you have to do to build your brand.

How to Win Friends and Influence Profits: The Art of Growing Your Clients

The people who can build and nurture client relationships are the real heroes in business. Why? Because revenue from existing client relationships drops straight to the bottom line. It is the best kind of growth a company can have – better than winning new clients and better than acquiring new companies – because it is high-profit growth.

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