Customer
Experience
Stand out from the competition through a distinctive end to end customer experience
Smith+Co, a Caffeine partner, offers specialist expertise around customer experience.
We help you create a customer experience that is consistent, differentiated, builds loyalty and turns customers into advocates.
We work with people who manage brands, both large and small, across a range of sectors, worldwide.
And we’ve specialised for long enough to know what works – and what doesn’t.
Customer Experience Strategy & Design
Decide where and how you deliver your brand promise.
Branded Customer Experience Training
Give your people the knowledge and skills they need to deliver your brand promise.
“Smith+Co helped us turn high-level brand strategy into specific elements of a new branded customer experience that could be delivered in complex operational situations. Their ability to draw on a broad range of perspectives from within and outside our sector helped us raise the bar on what to deliver and consider new ways to make it happen.”
PETE GOWERS – CEO, IHG
Insights
- Customer Experience ·
New Energy: The rise of the distinctive customer experience
Customers are expecting more of energy companies today than ever before. What does it take to create the building blocks of a great customer experience?
- Customer Experience ·
The Magic Ingredient: Harnessing effort to create a Memorable Customer Experience
Shaun Smith looks at how the principle 'Effort Heuristic' can help your customer experience stand out from the crowd.
- Customer Experience ·
The Transformative Impact of AI on Customer Service
With the announcement that BT plans to replace 10,000 jobs with AI, Shaun Smith looks at how brands can embrace AI technology and still enhance their customer service.
