Customer
Experience
Stand out from the competition through a distinctive end to end customer experience
Smith+Co, a Caffeine partner, offers specialist expertise around customer experience.
We help you create a customer experience that is consistent, differentiated, builds loyalty and turns customers into advocates.
We work with people who manage brands, both large and small, across a range of sectors, worldwide.
And we’ve specialised for long enough to know what works – and what doesn’t.
Customer Experience Strategy & Design
Decide where and how you deliver your brand promise.
Branded Customer Experience Training
Give your people the knowledge and skills they need to deliver your brand promise.
“Smith+Co helped us turn high-level brand strategy into specific elements of a new branded customer experience that could be delivered in complex operational situations. Their ability to draw on a broad range of perspectives from within and outside our sector helped us raise the bar on what to deliver and consider new ways to make it happen.”
PETE GOWERS – CEO, IHG
Insights
- Customer Experience ·
Being human will be at the heart of brand purpose
We are entering a new era, one that will require new approaches to marketing and customer experience, but it will go way beyond that. It…
- Customer Experience ·
Why COVID is not a valid excuse (and other musings from a crazy year) Part Two
In my last blog I reflected on how customer experience has been impacted by the Covid-19 crisis and which brands are succeeding in spite of…
- Customer Experience ·
“We’re just about delivering happiness” Tony Hsieh
Tony Hsieh, 46, the former CEO of Zappos, died on Friday from head injuries sustained during a house fire whilst he was visiting friends in…
