Smith+Co, a Caffeine partner, offers specialist expertise around customer experience.
We help you create a customer experience that is consistent, differentiated, builds loyalty and turns customers into advocates.
We work with people who manage brands, both large and small, across a range of sectors, worldwide.
And we’ve specialised for long enough to know what works – and what doesn’t.
Customer Journey Mapping
Visualise the customer experience from their perspective.
Customer Experience Strategy & Design
Decide where and how you deliver your brand promise.
Customer Experience Measurement
Measure the impact of your customer experience.
Branded Customer Experience Training
Give your people the knowledge and skills they need to deliver your brand promise.
“Smith+Co helped us turn high-level brand strategy into specific elements of a new branded customer experience that could be delivered in complex operational situations. Their ability to draw on a broad range of perspectives from within and outside our sector helped us raise the bar on what to deliver and consider new ways to make it happen.”
PETE GOWERS – CEO, IHG
Getting the measurement right
Being The Brand