GET IN TOUCH

Category: Brand-led Business Strategy

  • Inspiration ·

This Christmas, be a Muppet

It’s perhaps overlooked that Kermit is a businessman – or businessfrog. He leads a team which is as about as diverse as you could imagine. What’s more, he’s constantly fighting crises on every front, to keep the business going. There’s a lot we can learn this Christmas from Kermit’s approach to business. For a start, he’s committed to a clear purpose.
Read More »
  • Caffeine·
  • 16/12/2022·
  • Employee Experience ·

Richer Experiences Make Richer Brands

There’s no such thing as the perfect brand. However, our decades working with leading brands to help them with their brand experience, have shown us that there are clear winners across every market and in every sector. These are the brands who stand up, stand out and stand firm. And with a full trophy cabinet and a much-studied business model, Richer Sounds is undeniably one of these brands. 
Read More »
  • Caffeine·
  • 20/06/2022·
  • Brand-led Business Strategy ·

Good PR for your HR won’t compensate for a poor Customer Experience

This month, telecoms giant Virgin Media O2, announced that it would offer staff free gender transition therapy in order to provide “support and allyship to people from marginalised communities”. Unfortunately for the customers of Virgin Media O2, the spirit of generosity that the brand shows its staff, does nothing to gloss over a dismal customer experience. Virgin O2 have to be very careful not to drive a gap between their employee experience and their customer experience. Otherwise, this chasm will cast a shadow on the very purpose of the brand itself.
Read More »
  • Caffeine·
  • 26/04/2022·
  • Brand-led Business Strategy ·

Four questions to ask your agency in the pitch

Earlier this month the extraordinary case of a fake marketing agency was the feature of a BBC expose. Mad Bird was created entirely online, the people hired were not salaried, had never worked with each other nor even known the founder. An extreme case of ‘fake it til you make it’ and a timely reminder that when an agency ‘pitches’ to you they’re going to be putting on their best face; So how can you tell what’s fact and what’s fiction?
Read More »
  • Caffeine·
  • 25/03/2022·
Thomas J. Williams Radio Station, a component in his brand
  • Brand-led Business Strategy ·

What are the Key Components of a Brand?

This year is the 100th anniversary of the first radio commercial. In the succeeding century, business marketing has evolved to almost unrecognizable levels and brands, in particular, have transformed their role and importance. But though there has been a remarkable transformation in the nature and role of brands, the fundamental things still apply. They’re about differentiation and distinctiveness.
Read More »
  • Caffeine·
  • 09/03/2022·
FT UK's Leading Management Consultants 2022 - The Caffeine Partnership
  • Brand-led Business Strategy ·

What Matters Most

Our work to help clients to identify and deliver what matters most has led to Caffeine partner Smith+Co being awarded The UK’s Leading Management Consultants 2022 by the FT. This is the 3rd year in a row we have won this award and we are particularly proud of it. This is because, unlike other awards, nominations are taken directly from peers and then clients which shows they value the work we do.
Read More »
  • Caffeine·
  • 31/01/2022·
Brand purpose, BS detector from The Caffeine Partnership
  • Brand-led Business Strategy ·

The purpose of brands

“Brand purpose truly is a bunch of crap, because it’s disingenuous. You’re saying, ‘My purpose is to make the world a better place’. No, your purpose is to make money". So said YUM! brands CMO Ken Muench who oversees global marketing for KFC, Pizza Hut, and Taco Bell in a recent interview for Marketing Week. In this one sentence Muench manages to get it exactly right, and at the same time, exactly wrong.
Read More »
  • Caffeine·
  • 21/01/2022·
All articles loaded
No more articles to load

Stimulating business.

GET IN TOUCH
EXTRA SHOT
Linkedin-in Twitter
0203 146 6698

Shortcuts

Cookie Settings

Privacy Policy

The Caffeine Partnership - the growth consultancy
The Caffeine Partnership - the growth consultancy
FT UK's Leading Management Consultants 2022 - The Caffeine Partnership

© 2023 The Caffeine Partnership

Caffeine® is a trademark of The Caffeine Partnership

The Caffeine Partnership Ltd is a company registered in England & Wales under Registration number: 5988061

Need a shot of Caffeine?

Are you an impatient leader wanting to make things happen?

We can help.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Caffeine Partnership - the growth consultancy
smith+co Logo
Get in touch

Caffeine's Extra Shot

Sign up here to receive your monthly Extra Shot newsletter.

Privacy Policy
 We will only use your email address to send you Extra Shot content and will treat your information with respect. By clicking below, you agree that we may process your information in accordance with these terms. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us.
GDPR
 We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Purpose, Pay or Perks?
What Matters Most to Employees.

Download our FREE White Paper.

We commissioned an independent survey of 1000 UK employees with the objective of understanding how expectations around what they want or expect from work have changed since the pandemic.

Fill in the form below to download our report.