On Purpose Interactive Assessment Tool

Welcome to the On Purpose Interactive Assessment Tool.

You can use this tool to measure how purposeful your business is. It’s also a chance to find out how your brand compares to the brands featured in On Purpose the book.

How do you measure up against those principles and practices that make the difference between the brands that simply TALK about their purpose, and those that actually ACT on purpose? And what are the tools you can use to help you?

The assessment is available to download below. But before you do that, start by taking a quick look at the eight questions below. Think carefully about your brand and your organisation as you go through them:

  1. Are you purpose driven?
  2. How purposeful is your leadership?
  3. How infectious is your communication?
  4. Is your customer experience distinctive enough?
  5. Do you continuously innovate?
  6. How strong is your culture?
  7. Is your employee experience as distinctive as your customer experience?
  8. Do you place as much emphasis on measuring the experience as you do on measuring results?

The eight questions listed above are important because they are the very factors we identified as being common to all purpose-led brands. Each of the eight dimensions is supported by five attributes that describe what purposeful brands actually DO. These were derived from the analysis of the many interviews we conducted for this book, as well as our last book BOLD – How to be brave in business and win (and many of the practices are illustrated throughout the various chapters).

As a further check, we asked some of the brands featured in the book (as well as executives from random brands) to complete the survey. We show the results, along with the comparison profile, at the end of the assessment.

MEASUREMENT ISSUES
  • Customer Experience ·

Getting the measurement right

As customer experience consultants it is great to see leading companies, SMEs and start-ups making CX a non-negotiable foundation of their business operations. The next-step however, isn’t often thought-through – measurement. If you, as a brand leadership team, haven’t yet created a way to measure the impact of your customer experience initiative, ensuring that the outcome is positive and that the experience can be sustained… then it’s time to clear your diary.
Read More »
  • Leadership ·

Do you deserve to be followed?

“Why should anyone be led by you?” was the chilling headline of a McKinsey award-winning Harvard Business Review article (subsequently becoming a book) in 2000. Fast forward two decades and perhaps that headline should now be, “Why should anyone keep being led by you?”
Read More »
  • Brands ·

Being The Brand

When the strain upon the operations of a company is too much for the system itself, what hope is there for a brand to inspire or maintain customer loyalty? The last line of defence for the brand, when the systems fail, is the relationship between the staff and the customer. When ‘push comes to shove’ your people are your brand.
Read More »

Need a shot of Caffeine?

Are you an impatient leader wanting to make things happen?

We can help.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Caffeine's Extra Shot

Sign up here to receive your monthly Extra Shot newsletter.

Privacy Policy
We will only use your email address to send you Extra Shot content and will treat your information with respect. By clicking below, you agree that we may process your information in accordance with these terms. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us.
GDPR
We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

Purpose, Pay or Perks?
What Matters Most to Employees.

Download our FREE White Paper.

We commissioned an independent survey of 1000 UK employees with the objective of understanding how expectations around what they want or expect from work have changed since the pandemic.

Fill in the form below to download our report.