What Matters Most

Helping businesses to understand what matters most to their customers and employees is what inspires our work. Distilling what matters most into actionable brand strategy and using it to deliver distinctive customer and employee experiences helps our clients to attract and retain both happy customers and engaged employees – making our clients happy too.

The demands of customers and employees have never been higher or more aligned. We are increasingly working on engagements targeted at both internal and external stakeholders. It makes sense, as what often matters most to your customers (e.g., feeling valued, rewarding experiences, empathy, and respect) is what matters most to your employees too. After all, a distinctive brand that brings customers through the door is only possible with an engaged team behind the door, delivering it.

Our work to help clients to identify and deliver what matters most has led to Caffeine partner Smith+Co being awarded The UK’s Leading Management Consultants 2022 by the FT. This is the 3rd year in a row we have won this award and we are particularly proud of it. This is because, unlike other awards, nominations are taken directly from peers and then clients which shows they value the work we do.

In 2020, Smith+Co and Caffeine completed a merger to bring Caffeine’s Brand Strategy and Employee Experience practices and Smith+Co’s Customer Experience practice under one roof. This means, as we head into the spring of 2022 we can help you build your value proposition on what now matters most to your customers and employees… something that matters most to us too.

More Insights

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  • Customer Experience

The Invisible Cost of Spam: Eroding Brand Reputation and Customer Experience

Shaun Smith explores how spam undermines customer experience, highlighting its detrimental impact on brand reputation in today’s digital environment. Spam, in its many forms, from unsolicited emails to intrusive ads, not only disrupts the customer’s digital experience but also erodes trust, a fundamental element upon which brand reputation…

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Fourth year in a row: The UK's Leading Management Consultants 2023 by the FT. Post, by The Caffeine Partnership.

Awarded the UK’s
Leading Management Consultants 2023
by the Financial Times.

Purpose, Pay or Perks?
What Matters Most to Employees.

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We commissioned an independent survey of 1000 UK employees with the objective of understanding how expectations around what they want or expect from work have changed since the pandemic.

Fill in the form below to download our report.