Congratulations to Rita Clifton CBE

We are delighted that Rita Clifton CBE has been appointed the Deputy Chair of John Lewis Partnership. It’s a perfect match. Rita is a great believer in purpose-led, values-driven brands which empower their people to deliver great customer experiences. And John Lewis is one of the great values-driven businesses. Its unique structure – a form of corporate democracy – has been essential to its enduring success.

Earlier this year, Rita was a guest on our Extra Shot Live to discuss her new book Love Your Imposter. She articulated with conviction and warmth her belief in the central importance of making business more ‘human’.

It’s a belief we share. In the words of the late Herb Kelleher ‘The Business of Business is People’.

It’s a message that seems even more important at this time of this year. Partly because it’s Christmas, a time when we think of others. But largely because as the pandemic continues to bring misery and mayhem to many millions around the world, we all are more conscious of our common humanity. 

As the ghost of Marley cried to Scrooge, “Mankind was my business, the common welfare was my business”. We hope you enjoy the short video. Have a wonderful Christmas and here’s to 2021 being a much, much happier year. A brand new year in every possible positive way.

Andy Milligan, Founder, Caffeine

  • Employee Experience ·

Richer Experiences Make Richer Brands

There’s no such thing as the perfect brand. However, our decades working with leading brands to help them with their brand experience, have shown us that there are clear winners across every market and in every sector. These are the brands who stand up, stand out and stand firm. And with a full trophy cabinet and a much-studied business model, Richer Sounds is undeniably one of these brands. 
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  • Employee Experience ·

The Employer Brand

Work culture is a vital ingredient to sustaining success, but how does a brand create and then sustain that culture? The answer is through creating an employee experience that mirrors the customer experience. Ronan Dunne, former CEO of O2 and current Strategic Advisor to the Verizon CEO, sums this up well: ‘If you cannot turn your employees into fans there’s no way that you will turn customers into fans.’
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