What is employee engagement?
Employee engagement is the continuous activity that ensures your people genuinely feel valued and proud to be part of your business. It means ensuring your people not only understand what your brand’s purpose and vision is, but also believe in it and commit to help deliver it. It involves three main actions:
- Inform people about what your purpose is.
- Inspire them to want to help you deliver it.
- Integrate it into their daily work.
Our approach to employee engagement is designed ground-up and delivered top-down, making the brand relevant and inspiring to frontline teams while aligning leaders’ actions and behaviours to drive success.
To ensure buy-in across key audiences we need to design ground up and deliver top down
“Caffeine helped us articulate our purpose and successfully engage our leadership group and the wider business with it. The outcomes from our Leaderspeed sessions exceeded my expectations and our people are genuinely excited by the brand. Caffeine are fun to work with, and have great complementary skills across their team.”
CEO, CERES POWER
How we help
- Measure how engaged your people are – our Employee Pride survey gives you quantified insight into how engaged your people are and helps you identify where more needs to be done to create an experience which will engage them. This enables you to focus time and resources on what matters most to them.
- A compelling expression of your brand purpose – employees won’t respond to corporate gobbledygook or bland platitudes. If you have defined your purpose, we’ll help you articulate it in a way that people understand and find inspiring. If you have not defined your purpose and values, we’ll help you do that.
- Senior leadership commitment – leadership is critical to engagement at all levels. Our Leaderspeed Summits are designed to quickly align all levels of leaders with the brand and to ensure they are committed and equipped to engage their colleagues.
- Communication and visual identity toolkits – segmenting internal audiences to craft the right messages for each group and giving teams the guidance they need to create highly visible branded content that grabs attention.
- Training programs – we devise training that addresses the head, heart and hands, ensuring that everyone has the tools and confidence needed to engage their teams in a way that is both relevant and effective. Our approach to Branded Experience Training in particular gets great results.
