What is employee experience?
The real meaning and value of an employee value proposition is brought to life in the actions and experiences it informs. The EVP is ultimately designed to inspire the employee experience – an employee’s day-to-day journey with an organisation from attraction and recruitment through to development and even departure.
We work with businesses to design and develop employee experiences that are:
- Consistent – built on key principles that create consistency throughout the employee journey, across functions, teams and regions.
- Differentiated – unique to the brand, elevating competitive strengths and hallmarks of the culture.
- Intentional – designed to focus on moments of impact and influence and meet specific objectives.
- Valuable – based on what employees value most and what will create value for customers and the business alike.
Our approach to developing employee experiences helps you align the commitments you make to your people as an employer and the values and behaviours your people champion, thereby creating an environment where people are proud to work.
A great EVP influences every part of the employee journey
“Caffeine helped initiate and operate an integrated framework for aligning and managing our brand through a senior management forum known as the Brand Leadership Team. They demonstrated a clear understanding of our business and most importantly the ability to inspire new and creative thinking amongst the Nissan team routed in a customer-centric approach which businesses can often lose sight of. Most importantly for a vertically integrated business such as ours, they impressed senior management across the functions from manufacturing through to sales and marketing.”
BRAND POWER, NISSAN EUROPE
How we help
- Map the complete employee journey – understand all stages of the journey, mapping the ‘as is’ performance today vs. the desired ideal experience.
- Design ‘Memorable Moments’ – rites and signature rituals to amplify moments of the employee journey.
- Identify where to focus – select priority moments of influence to focus on that will have the most impact.
- Define your experience commitments – the promises you make to your people about the kind of experience they can expect to receive and the culture they can contribute to.
- Confirm the ‘Brilliant Basics’ – set your fundamental standards for the experience that meet core expectations throughout the employee journey.
