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Are We Marketing or Are We Educating?

In the competitive world of asset management, marketing strategies often blur the lines between promotion and education. With advisors and sponsors increasingly demanding transparency, actionable insights, and value beyond the product, the question arises: Are we marketing, or are we educating?

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Purpose, Pay or Perks?
What Matters Most to Employees.

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We commissioned an independent survey of 1000 UK employees with the objective of understanding how expectations around what they want or expect from work have changed since the pandemic.

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