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Category: Employee Experience

Do you deserve to be followed? Post, by The Caffeine Partnership.
  • Leadership ·
  • Employee Experience ·

Do you deserve to be followed?

“Why should anyone be led by you?” was the chilling headline of a McKinsey award-winning Harvard Business Review article (subsequently becoming a book) in 2000. Fast forward two decades and perhaps that headline should now be, “Why should anyone keep being led by you?”
  • 02 Sep 2022·
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Being The Brand. Post, by The Caffeine Partnership.
  • Brands ·
  • Customer Experience ·
  • Employee Experience ·

Being The Brand

When the strain upon the operations of a company is too much for the system itself, what hope is there for a brand to inspire or maintain customer loyalty? The last line of defence for the brand, when the systems fail, is the relationship between the staff and…
  • 09 Aug 2022·
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Richer Experiences Make Richer Brands. Post by, The Caffeine Partnership.
  • Employee Experience ·
  • Brand-led Business Strategy ·
  • Customer Experience ·

Richer Experiences Make Richer Brands

There’s no such thing as the perfect brand. However, our decades working with leading brands to help them with their brand experience, have shown us that there are clear winners across every market and in every sector. These are the brands who stand up, stand out and stand…
  • 20 Jun 2022·
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The Employer Brand. Post by The Caffeine Partnership.
  • Employee Experience ·

The Employer Brand

Work culture is a vital ingredient to sustaining success, but how does a brand create and then sustain that culture? The answer is through creating an employee experience that mirrors the customer experience. Ronan Dunne, former CEO of O2 and current Strategic Advisor to the Verizon CEO, sums…
  • 13 May 2022·
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Employee Loyalty = Customer Loyalty. Post by The Caffeine Partnership.
  • Employee Experience ·

Employee Loyalty = Customer Loyalty

It is a common myth across the business community that brands have a lot to do with what happens on the outside of a business and not very much to do with what goes on inside. This is profoundly wrong. Brands are everything to do with what happens…
  • 13 May 2022·
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Man by van showing brand purpose
  • Customer Experience ·
  • Employee Experience ·

Being human will be at the heart of brand purpose

We are entering a new era, one that will require new approaches to marketing and customer experience, but it will go way beyond that. It will challenge the very way we think about brands and corporations. Covid-19 is a trigger for this change, but the cause is even…
  • 15 Mar 2021·
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It pays to be bold – how investing in brand purpose creates rapid returns, brand-led business strategy
  • Brand-led Business Strategy ·
  • Employee Experience ·

It pays to be bold – how investing in brand purpose creates rapid returns

We help companies build a brand and customer experience that reflects the scale and ambitions of the business and helps simplify increasing complexity as they grow. These are companies that have a logo and a ‘look’ but require a stronger sense of purpose and consistent set of activities…
  • 24 Feb 2021·
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