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Category: Customer Experience

The Myth: A strong brand can be used to prop up a bad business. Post, by The Caffeine partnership.
  • Brands ·
  • Customer Experience ·
  • Employee Experience ·

The myth: A strong brand can be used to prop up a bad business

Brands are often credited with powers they simply don’t have. Chief among them is the idea that, a strong brand (or strong advertising) could mask the deficiencies of a bad business, acting as a sticking plaster to ‘apply’ and cover up myriad ills.
  • 26 Feb 2023·
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What's in a name? Post, by The Caffeine Partnership.
  • Customer Experience ·
  • Brands ·

What’s in a name?

If you want to change your fortunes then you need to change your behaviour, not your brand name. Understand what your customers expect and invest in creating a great customer experience.
  • 03 Jan 2023·
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Brands Behave or Beware. Post, by The Caffeine Partnership.
  • Brand-led Business Strategy ·
  • Customer Experience ·

Brands Behave or Beware

Brands seem to struggle with striking a balance between bad behaviour and virtue-signalling. You don't need to be a saint, just have a moral compass.
  • 03 Dec 2022·
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Getting the measurement right. Post, by The Caffeine Partnership.
  • Customer Experience ·

Getting the measurement right

As customer experience consultants it is great to see leading companies, SMEs and start-ups making CX a non-negotiable foundation of their business operations.
  • 21 Sep 2022·
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Being The Brand. Post, by The Caffeine Partnership.
  • Brands ·
  • Customer Experience ·
  • Employee Experience ·

Being The Brand

When the strain upon the operations of a company is too much for the system itself, what hope is there for a brand to inspire or maintain customer loyalty? The last line of defence for the brand, when the systems fail, is the relationship between the staff and…
  • 09 Aug 2022·
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Richer Experiences Make Richer Brands. Post by, The Caffeine Partnership.
  • Employee Experience ·
  • Brand-led Business Strategy ·
  • Customer Experience ·

Richer Experiences Make Richer Brands

There’s no such thing as the perfect brand. However, our decades working with leading brands to help them with their brand experience, have shown us that there are clear winners across every market and in every sector. These are the brands who stand up, stand out and stand…
  • 20 Jun 2022·
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FT UK's Leading Management Consultants 2022 - The Caffeine Partnership
  • Brand-led Business Strategy ·
  • Customer Experience ·

What Matters Most

Our work to help clients to identify and deliver what matters most has led to Caffeine partner Smith+Co being awarded The UK’s Leading Management Consultants 2022 by the FT. This is the 3rd year in a row we have won this award and we are particularly proud of…
  • 31 Jan 2022·
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Stimulating business.

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Fourth year in a row: The UK's Leading Management Consultants 2023 by the FT. Post, by The Caffeine Partnership.

Awarded the UK’s
Leading Management Consultants 2023
by the Financial Times.

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