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Category: Customer Experience

The Myth: A strong brand can be used to prop up a bad business. Post, by The Caffeine partnership.
  • Brands ·
  • Customer Experience ·
  • Employee Experience ·

The myth: A strong brand can be used to prop up a bad business

Brands are often credited with powers they simply don’t have. Chief among them is the idea that, a strong brand (or strong advertising) could mask the deficiencies of a bad business, acting as a sticking plaster to ‘apply’ and cover up myriad ills.
  • 26 Feb 2023·
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What's in a name? Post, by The Caffeine Partnership.
  • Customer Experience ·
  • Brands ·

What’s in a name?

If you want to change your fortunes then you need to change your behaviour, not your brand name. Understand what your customers expect and invest in creating a great customer experience.
  • 03 Jan 2023·
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Brands Behave or Beware. Post, by The Caffeine Partnership.
  • Brand-led Business Strategy ·
  • Customer Experience ·

Brands Behave or Beware

Brands seem to struggle with striking a balance between bad behaviour and virtue-signalling. You don't need to be a saint, just have a moral compass.
  • 03 Dec 2022·
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Getting the measurement right. Post, by The Caffeine Partnership.
  • Customer Experience ·

Getting the measurement right

As customer experience consultants it is great to see leading companies, SMEs and start-ups making CX a non-negotiable foundation of their business operations.
  • 21 Sep 2022·
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Stimulating business.

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