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Category: Brands

Good News in Bad Times. Post, by The Caffeine Partnership.
  • Brands ·

Good News in Bad Times

Brand Trust: Brands, just like people, get things wrong. Yet mistakes can actually increase brand loyalty if the brand humanizes itself and takes steps to correct them.
  • 01 Feb 2023·
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What's in a name? Post, by The Caffeine Partnership.
  • Customer Experience ·
  • Brands ·

What’s in a name?

If you want to change your fortunes then you need to change your behaviour, not your brand name. Understand what your customers expect and invest in creating a great customer experience.
  • 03 Jan 2023·
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Being The Brand. Post, by The Caffeine Partnership.
  • Brands ·
  • Customer Experience ·
  • Employee Experience ·

Being The Brand

When the strain upon the operations of a company is too much for the system itself, what hope is there for a brand to inspire or maintain customer loyalty? The last line of defence for the brand, when the systems fail, is the relationship between the staff and…
  • 09 Aug 2022·
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