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Category: Brands

Amazon Strike
  • Employee Experience ·
  • Brands ·
  • In the News ·

Amazon: Navigating Tricky Waters 

Amazon staff have announced strike action over pay next month, hitting Black Friday, one of the busiest shopping days of the year.
  • 24 Oct 2023·
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Your Twitter is not your Brand. Post, by The Caffeine Partnership.
  • Brands ·

Your Twitter is not your Brand

Brand loyalty is real. It always has been and always will be. Every time you receive your monthly social messaging plan from your social media manager, ask yourself if the messages going out will incentivise, maintain or increase brand loyalty.
  • 16 Apr 2023·
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John Lewis: Back to the future? Post, by The Caffeine Partnership.
  • Brands ·
  • In the News ·

John Lewis: Back to the future?

The retail landscape has changed dramatically, and John Lewis has faced increasing challenges to remain competitive. In our new blog, Shaun Smith outlines his recommendations for the brand.
  • 04 Apr 2023·
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The Myth: A strong brand can be used to prop up a bad business. Post, by The Caffeine partnership.
  • Brands ·
  • Customer Experience ·
  • Employee Experience ·

The myth: A strong brand can be used to prop up a bad business

Brands are often credited with powers they simply don’t have. Chief among them is the idea that, a strong brand (or strong advertising) could mask the deficiencies of a bad business, acting as a sticking plaster to ‘apply’ and cover up myriad ills.
  • 26 Feb 2023·
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Good News in Bad Times. Post, by The Caffeine Partnership.
  • Brands ·

Good News in Bad Times

Brand Trust: Brands, just like people, get things wrong. Yet mistakes can actually increase brand loyalty if the brand humanizes itself and takes steps to correct them.
  • 01 Feb 2023·
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What's in a name? Post, by The Caffeine Partnership.
  • Customer Experience ·
  • Brands ·

What’s in a name?

If you want to change your fortunes then you need to change your behaviour, not your brand name. Understand what your customers expect and invest in creating a great customer experience.
  • 03 Jan 2023·
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Being The Brand. Post, by The Caffeine Partnership.
  • Brands ·
  • Customer Experience ·
  • Employee Experience ·

Being The Brand

When the strain upon the operations of a company is too much for the system itself, what hope is there for a brand to inspire or maintain customer loyalty? The last line of defence for the brand, when the systems fail, is the relationship between the staff and…
  • 09 Aug 2022·
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Fourth year in a row: The UK's Leading Management Consultants 2023 by the FT. Post, by The Caffeine Partnership.

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by the Financial Times.

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