Category: Brands

Brand-led Business Strategy ·

The purpose of chocolate: Why laughing at purpose misses the point

The idea that purpose and profit are entirely unrelated is nonsense. Your brand purpose is an articulation of what your brand is here to do.

Caffeine·
21/05/2023·

Brands ·

Your Twitter is not your Brand

Brand loyalty is real. It always has been and always will be. Every time you receive your monthly social messaging plan from your social media manager, ask yourself if the messages going out will incentivise, maintain or increase brand loyalty.

Caffeine·
16/04/2023·

Brands ·

John Lewis: Back to the future?

The retail landscape has changed dramatically, and John Lewis has faced increasing challenges to remain competitive. In our new blog, Shaun Smith outlines his recommendations for the brand.

Caffeine·
04/04/2023·

Brands ·

The myth: branding is just about the logo and advertising

For the modern brand builder in a multichannel world in which people are craving authentic and engaging experiences and not just entertaining advertising, remembering to build your brand on everything you say and everything you do is vital.

Caffeine·
29/03/2023·

Brands ·

The myth: A strong brand can be used to prop up a bad business

Brands are often credited with powers they simply don’t have. Chief among them is the idea that, a strong brand (or strong advertising) could mask the deficiencies of a bad business, acting as a sticking plaster to ‘apply’ and cover up myriad ills.

Caffeine·
26/02/2023·

Brands ·

Good News in Bad Times

Brand Trust: Brands, just like people, get things wrong. Yet mistakes can actually increase brand loyalty if the brand humanizes itself and takes steps to correct them.

Caffeine·
01/02/2023·

Customer Experience ·

What’s in a name?

If you want to change your fortunes then you need to change your behaviour, not your brand name. Understand what your customers expect and invest in creating a great customer experience.

Caffeine·
03/01/2023·

Brands ·

Being The Brand

When the strain upon the operations of a company is too much for the system itself, what hope is there for a brand to inspire or maintain customer loyalty? The last line of defence for the brand, when the systems fail, is the relationship between the staff and the customer. When ‘push comes to shove’ your people are your brand.

Caffeine·
09/08/2022·

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Category: Brands

The purpose of chocolate: Why laughing at purpose misses the point

Your Twitter is not your Brand

John Lewis: Back to the future?

The myth: branding is just about the logo and advertising

The myth: A strong brand can be used to prop up a bad business

Good News in Bad Times

What’s in a name?

Being The Brand

Stimulating business.

Shortcuts

Privacy Policy

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Awarded the UK’s
Leading Management Consultants 2023
by the Financial Times.

Purpose, Pay or Perks?
What Matters Most to Employees.

Category: Brands

The purpose of chocolate: Why laughing at purpose misses the point

Your Twitter is not your Brand

John Lewis: Back to the future?

The myth: branding is just about the logo and advertising

The myth: A strong brand can be used to prop up a bad business

Good News in Bad Times

What’s in a name?

Being The Brand

Stimulating business.

Shortcuts

Privacy Policy

Need a shot of Caffeine?

Are you an impatient leader wanting to make things happen? We can help.

Caffeine's Extra Shot

Sign up here to receive your monthly Extra Shot newsletter.

Awarded the UK’sLeading Management Consultants 2023 by the Financial Times.

Purpose, Pay or Perks? What Matters Most to Employees.

Are you an impatient leader wanting to make things happen?

We can help.

Awarded the UK’s
Leading Management Consultants 2023
by the Financial Times.

Purpose, Pay or Perks?
What Matters Most to Employees.