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Category: Brands

Brand promise
  • Brand-led Business Strategy ·
  • Brands ·

The Power of a Brand Promise

Brands that excel are those that move beyond words, delivering on their promises authentically and consistently.
  • 24 Nov 2024·
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  • Brand-led Business Strategy ·
  • Brands ·

John Lewis – the future of brand strategy starts now

John Lewis boss Peter Ruis has made headlines by announcing that ‘Never Knowingly Undersold’ is back – this time with AI helping to match its prices to those at 25 major retailers – including, for the first time, online brands.
  • 09 Sep 2024·
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Your Twitter is not your Brand. Post, by The Caffeine Partnership.
  • Brands ·

Your Twitter is not your Brand

Brand loyalty is real. It always has been and always will be. Every time you receive your monthly social messaging plan from your social media manager, ask yourself if the messages going out will incentivise, maintain or increase brand loyalty.
  • 16 Apr 2023·
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John Lewis' Brand: Back to the future? Post, by The Caffeine Partnership.
  • Brands ·
  • In the News ·

John Lewis’ Brand: Back to the future?

The retail landscape has changed dramatically, and John Lewis has faced increasing challenges to remain competitive. In our new blog, Shaun Smith outlines his recommendations for the brand.
  • 04 Apr 2023·
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The Myth: A strong brand can be used to prop up a bad business. Post, by The Caffeine partnership.
  • Brands ·
  • Customer Experience ·
  • Employee Experience ·

The myth: A strong brand can be used to prop up a bad business

Brands are often credited with powers they simply don’t have. Chief among them is the idea that, a strong brand (or strong advertising) could mask the deficiencies of a bad business, acting as a sticking plaster to ‘apply’ and cover up myriad ills.
  • 26 Feb 2023·
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Stimulating business.

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