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Category: Brand-led Business Strategy

Mankind is our business, brand-led business strategy by The Caffeine Partnership
  • Brand-led Business Strategy ·

Mankind is our business – a lesson not just for Scrooge but for everyone

“But you were always a good man of business, Jacob” faltered Scrooge, who now began to apply this to himself. “Business!” cried the Ghost, wringing its hands again. “Mankind was my business; charity, mercy, forbearance, and benevolence, were, all, my business. The deals of my trade were but…
  • 21 Dec 2016·
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Coffee - a dinner party shame in brand-led strategy
  • Brand-led Business Strategy ·

If the cap fits – the role of the trusted advisor

We see the year out – and what a year – in a fog of unreason and contrary forces: more rejection this week of the liberal establishment with the defeat by Italian voters of Matteo Renzi’s constitutional referendum whilst the Austrian electorate appoints an independent ex-member of the…
  • 08 Dec 2016·
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Board Dynamics and Why It Matters with The Caffeine Partnership
  • Brand-led Business Strategy ·

Board Dynamics and Why It Matters

This month’s guest blog is written by Helen Pitcher, OBE, Chairman of Advanced Boardroom Excellence Limited. A leading board effectiveness practitioner, Helen specialises in the development of boardroom standards, behaviour and ethics, helping boards evolve so they can develop their effectiveness for the complex demands of today, while…
  • 17 Nov 2016·
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  • Brand-led Business Strategy ·

The Leadership Secret to Creating More Time

‘I just don’t have enough time’. It’s a very popular modern moan. You will never have enough.  It’s a fact. You cannot ask God or your boss for a 12-hour extension in the day. Work expands to fit the time available. Challenges and emails breed like rabbits. You…
  • 04 Aug 2016·
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Coffee - a dinner party shame in brand-led strategy
  • Brand-led Business Strategy ·

Need to lead? Need to read

I am writing a book. As part of writing this book I am speaking to successful leaders of all kinds. Some lead large corporates, some lead start-ups, some lead opinion, some lead government policy, some lead charities. All are very different and each has their own approach to…
  • 19 May 2016·
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Coffee - a dinner party shame in brand-led strategy
  • Brand-led Business Strategy ·

Dinner Party Shame: A story of Brand Pride

This week I’ve been a Dragon. It’s been fun. I’ve been part of a judging panel on a ‘Going Further’ competition where students from the 157 Group of Further Education Colleges pitch to redesign their brand website. It’s been smartly organised by Amy Fowler of the 157 Group…
  • 21 Apr 2016·
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How to build a superteam at speed with The Caffeine Partnership
  • Brand-led Business Strategy ·

How to build a superteam at speed

For two winters I worked in the French Alps as the resort manager for a chalet company. Our management team consisted of 4 people. Only four. You’d have thought we could get on, have a laugh, be the embodiment of a SuperTeam – rock it like the Rolling…
  • 30 Mar 2016·
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Stimulating business.

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