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Category: Brand-led Business Strategy

“The Biden brand is suited to the moment”: The Power of the Personal Brand post by The Caffeine partnership
  • Brand-led Business Strategy ·

“The Biden brand is suited to the moment”: The Power of the Personal Brand

More than any previous political event, the 2020 US Presidential Election was a battle between two brands. Trump and Biden offered very different visions of the future, represented by two distinct personalities making succinct promises. Each mobilised his messages with targeted, relentless and, like them or not, disciplined…
  • 31 Jan 2021·
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Congratulations to Rita Clifton CBE post by The Caffeine Partnership
  • Brand-led Business Strategy ·

Congratulations to Rita Clifton CBE

We are delighted that Rita Clifton CBE has been appointed the Deputy Chair of John Lewis Partnership. It’s a perfect match. Rita is a great believer in purpose-led, values-driven brands which empower their people to deliver great customer experiences. And John Lewis is one of the great values-driven businesses.…
  • 05 Jan 2021·
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Depp & Dior: A Savage Arrangement blog by The Caffeine Partnership
  • Brand-led Business Strategy ·

Depp & Dior: A Savage Arrangement

Last weekend, Caffeine’s Managing Partner Simon Bailey contributed to a Sky News piece on Dior’s decision to continue to employ Johnny Depp as celebrity endorser of its Sauvage fragrance, despite a UK court finding it ‘substantially true’ that he abused his former wife Amber Heard. This story brings…
  • 05 Jan 2021·
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On Purpose Book Mock Up, Business book
  • Brand-led Business Strategy ·

On Purpose Interactive Assessment Tool

Welcome to the On Purpose Interactive Assessment Tool. You can use this tool to measure how purposeful your business is. It’s also a chance to find out how your brand compares to the brands featured in On Purpose the book.
  • 19 Nov 2020·
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Coffee - a dinner party shame in brand-led strategy
  • Brand-led Business Strategy ·
  • Customer Experience ·

Agile brands are needed for a disruptive decade

Technology has disrupted professional services Over the last 10 years a combination of technological and social changes has caused major disruption to businesses of all kinds. In the next 10 years this is only going to increase. Companies therefore have to respond with agility to adapt their business…
  • 04 Feb 2020·
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Coffee - a dinner party shame in brand-led strategy
  • Brand-led Business Strategy ·
  • Customer Experience ·
  • Employee Experience ·

Here’s to Herb, the great Brand Builder

Southwest Airlines, of which Herb was the CEO and then Chairman for most of its and his life, has inspired businesses all around the world.
  • 16 Jan 2019·
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Jim Henson Memorial, be a muppet by The Caffeine partnership, brand-led business strategy
  • Brand-led Business Strategy ·

This Christmas, be a Muppet

The Muppet Christmas Carol is one of my favourite films. It’s a wonderful, irreverent, but faithful adaptation, in turns funny, moving and uplifting with some great songs along the way. The special guest star (Michael Caine) plays Scrooge and the rest of the roles go to the Muppet…
  • 20 Dec 2018·
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Stimulating business.

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