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Category: Brand-led Business Strategy

Brand promise
  • Brand-led Business Strategy ·
  • Brands ·

The Power of a Brand Promise

Brands that excel are those that move beyond words, delivering on their promises authentically and consistently.
  • 24 Nov 2024·
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  • Brand-led Business Strategy ·
  • Brands ·

John Lewis – the future of brand strategy starts now

John Lewis boss Peter Ruis has made headlines by announcing that ‘Never Knowingly Undersold’ is back – this time with AI helping to match its prices to those at 25 major retailers – including, for the first time, online brands.
  • 09 Sep 2024·
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This Christmas, be a Muppet. Post, by The Caffeine Partnership.
  • Inspiration ·
  • Brand-led Business Strategy ·

This Christmas, be a Muppet

It’s perhaps overlooked that Kermit is a businessman – or businessfrog. He leads a team which is as about as diverse as you could imagine. What’s more, he’s constantly fighting crises on every front, to keep the business going. There’s a lot we can learn this Christmas from…
  • 16 Dec 2022·
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Brands Behave or Beware. Post, by The Caffeine Partnership.
  • Brand-led Business Strategy ·
  • Customer Experience ·

Brands Behave or Beware

Brands seem to struggle with striking a balance between bad behaviour and virtue-signalling. You don't need to be a saint, just have a moral compass.
  • 03 Dec 2022·
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Richer Experiences Make Richer Brands. Post by, The Caffeine Partnership.
  • Employee Experience ·
  • Brand-led Business Strategy ·
  • Customer Experience ·

Richer Experiences Make Richer Brands

There’s no such thing as the perfect brand. However, our decades working with leading brands to help them with their brand experience, have shown us that there are clear winners across every market and in every sector. These are the brands who stand up, stand out and stand…
  • 20 Jun 2022·
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Good PR for your HR won't compensate for a poor Customer Experience. Post, by The Caffeine Partnership.
  • Brand-led Business Strategy ·

Good PR for your HR won’t compensate for a poor Customer Experience

This month, telecoms giant Virgin Media O2, announced that it would offer staff free gender transition therapy in order to provide “support and allyship to people from marginalised communities”. Unfortunately for the customers of Virgin Media O2, the spirit of generosity that the brand shows its staff, does…
  • 26 Apr 2022·
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Stimulating business.

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