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Brand promise
  • Brand-led Business Strategy ·
  • Brands ·

The Power of a Brand Promise

Brands that excel are those that move beyond words, delivering on their promises authentically and consistently.
  • Brand-led Business Strategy ·
  • Brands ·

John Lewis – the future of brand strategy starts now

John Lewis boss Peter Ruis has made headlines by announcing that ‘Never Knowingly Undersold’ is back – this time with AI helping to match its prices to those at 25 major retailers – including, for the first time, online brands.

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We commissioned an independent survey of 1000 UK employees with the objective of understanding how expectations around what they want or expect from work have changed since the pandemic.

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