In this episode of My Dream Store Brands, Andy Milligan is joined by writer and verbal identity pioneer John Simmons to explore the eight brands that have shaped his life and career.
From HP Sauce, Guinness and Arsenal to Faber & Faber, Nike, Waterstones and The Guardian, John shares the personal stories behind his choices and reflects on a lifelong fascination with words, writing and storytelling.
Along the way, he talks about creating the discipline of verbal identity, the importance of experience in building brands and why, ultimately, “a brand is a story.”