Category: Brand-led Business Strategy

Brand purpose, BS detector from The Caffeine Partnership
  • Brand-led Business Strategy ·

The purpose of brands

“Brand purpose truly is a bunch of crap, because it’s disingenuous. You’re saying, ‘My purpose is to make the world a better place’. No, your purpose is to make money". So said YUM! brands CMO Ken Muench who oversees global marketing for KFC, Pizza Hut, and Taco Bell…
The time is now to grow your business with The Caffeine Partnership
  • Brand-led Business Strategy ·

The time is NOW

Learn how 175 year old law firm William Fry acted like a start up to launch two brand new propositions in ten weeks.
Delivering great results for your business growth with The Caffeine Partnership
  • Brand-led Business Strategy ·

How to act like a start-up and deliver a GREAT! result

Over the past few months, we’ve been working with a group of highly successful entrepreneurs and investors, on the creation of a new channel brand to support the launch of the UK’s most exciting free movie and entertainment network. This work was initiated through a deal the group…
Brand purpose by The Caffeine Partnership
  • Brand-led Business Strategy ·

Great brand stories have one purpose

This week The Story Museum opened in Oxford. A wonderful and inventive experience for all ages, it especially focuses on young people, encouraging them to explore the joy of storytelling. Oxford is a city of stories. Many of the world’s most famous and most successful stories started there,…
abrdn logo on The Caffeine Partnership website
  • Brand-led Business Strategy ·

Abrdn stands out but will it stand up?

This week an eye-catching new brand identity was launched - eye-catching both because it changed the name of an organisation that had existed for over 100 years, and because it happened in the normally conservative sector of investment and insurance. Standard Life Aberdeen became Abrdn.
It pays to be bold – how investing in brand purpose creates rapid returns, brand-led business strategy
  • Brand-led Business Strategy ·
  • Employee Experience ·

It pays to be bold – how investing in brand purpose creates rapid returns

We help companies build a brand and customer experience that reflects the scale and ambitions of the business and helps simplify increasing complexity as they grow. These are companies that have a logo and a ‘look’ but require a stronger sense of purpose and consistent set of activities…
“The Biden brand is suited to the moment”: The Power of the Personal Brand post by The Caffeine partnership
  • Brand-led Business Strategy ·

“The Biden brand is suited to the moment”: The Power of the Personal Brand

More than any previous political event, the 2020 US Presidential Election was a battle between two brands. Trump and Biden offered very different visions of the future, represented by two distinct personalities making succinct promises. Each mobilised his messages with targeted, relentless and, like them or not, disciplined…
Congratulations to Rita Clifton CBE post by The Caffeine Partnership
  • Brand-led Business Strategy ·

Congratulations to Rita Clifton CBE

We are delighted that Rita Clifton CBE has been appointed the Deputy Chair of John Lewis Partnership. It’s a perfect match. Rita is a great believer in purpose-led, values-driven brands which empower their people to deliver great customer experiences. And John Lewis is one of the great values-driven businesses.…
Depp & Dior: A Savage Arrangement blog by The Caffeine Partnership
  • Brand-led Business Strategy ·

Depp & Dior: A Savage Arrangement

Last weekend, Caffeine’s Managing Partner Simon Bailey contributed to a Sky News piece on Dior’s decision to continue to employ Johnny Depp as celebrity endorser of its Sauvage fragrance, despite a UK court finding it ‘substantially true’ that he abused his former wife Amber Heard. This story brings…

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Fourth year in a row: The UK's Leading Management Consultants 2023 by the FT. Post, by The Caffeine Partnership.

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Leading Management Consultants 2023
by the Financial Times.

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