Ged Equi

Creative Director, The Caffeine Partnership

Ged was Creative Director of the brand experience team at Interbrand where he was responsible for creating the brand identities of Oxfam, Volvo, Eurostar, BiC, Astra Zeneca, oneworld, London Eye, FIFA, BNP Paribas and the United Nations.

Recent clients and projects include the creation of a European-wide large internal brand engagement programme for Nissan Europe and a brand engagement programme for the French investment bank BNP Paribas. He is an acclaimed juror on many industry award panels and has a wealth of experience in brand strategy and identity, digital design, packing, literature, exhibition design and new product development.

Ged has worked alongside Philippe Starck and dined with Cindy Crawford. When he’s not name-dropping, he is a contributor to magazines such as Design Week and Creative Review and speaks at industry events, including the Chartered Society of Designers Forum and the Young Designers Forum.

Caffeine is a strategic consultancy which specialises in brand-led business growth.

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