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Grow your business faster by getting closer to your customer

This month’s guest blog is written by Charlotte Vicary, Caffeine Associate and Founder and Director of The Customer Closeness Company. An experienced brand marketer and research moderator, we work together to help leaders with Customer Closeness strategy and programme delivery. There is something about the essential human-ness of business people spending time with consumers that is powerful. It makes business …

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A DECADE OF DISRUPTION: Ten stories of change across ten years

  A mere decade ago, the world was very different. In ten years this world has been transformed, particularly by the impact technological change has had on communications, politics and business. In 2007 The Caffeine Partnership was born. We wanted to help leaders in a different way to traditional consultancies; to help them grow, fast. We wanted to help impatient …

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Fast Forward Female: Three success strategies for women at work

  If a cursory glimpse at the headline news over the last few months hasn’t been enough to crush your spirit, (Doctor Who aside), try typing ‘women/work’ into Google and brace yourself for a slew of discouraging statistics. As a working woman you are less likely to get the first, critical promotion to manager thereby minimising your chances of getting …

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5 WAYS TO CREATE MISSION STATEMENTS THAT ROCK

  Our guest blog this month is by Tim Leberecht. Tim helps organisations create transformative visions, stories and experiences and is an associate of Caffeine; we work together to help leaders who are looking to become more customer-centric and human in their approach. See his Ted talks here. After several sessions of wrangling and wordsmithing, your company’s mission statement is …

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Lessons from the Brandfather

  In the early 1970s, John Murphy had an epiphany. It would lead him to change the way the world thinks about brands. Working as a senior executive at Dunlop, he was approached by a company who wanted to buy an unused trade mark that Dunlop owned. The trade mark was Extron. The offer was £1m (around £14m in today’s …

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What’s the purpose of housing?

  I recently attended the UK’s biggest conference on housing. Government, local governments, housing associations, developers, construction companies, outsourcing consultancies, mortgagers, homeless charities – they were all there. The Grenfell Tower disaster provided a tragic backdrop to the conference and one which focused everyone’s attention on the state of all aspects of housing. I was speaking about balancing commercial and …

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The Uber-Lesson for leaders

  Here’s a question for you: should we stop thinking about the idea that people are ‘born leaders’? Or, put another way, do you think great leaders are always just naturally brilliant people who are consistently able to cope with the challenges they face? Leaders are not ‘born great’; but they can become great with help. ‘This is the first …

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On Your Marks, Get Set… Go Raise the Bar

  This month’s guest blog is written by Graham Hodgkin, Director of Wavelength. A world class leadership education company, Wavelength aims to make the world better through business, by enabling ambitious leaders to develop their connectivity, knowledge and resilience. 3 years ago, I attended Connect, a leadership education programme run by Wavelength. The intervention begins with On Your Marks, three …

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Creating Client Confidence – How Soft Skills Can Build Business

  Marketing agencies frequently talk about building stronger relationships with their clients and becoming their trusted advisors. What’s not always apparent to them, however, is that a focus on emotional intelligence is usually necessary in achieving this. It was Winston Churchill who said, “If you mean to profit, learn to please”, and this holds important lessons for agencies. It doesn’t …

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Bring me sunshine – The sunny side of making mistakes

  In the 1970s, the comedy duo Eric Morecambe and Ernie Wise dominated the British TV schedule. Their Christmas Show was watched by upwards of 26 million people. To be invited on as a guest was the crowning moment of glory for celebrities and every year the good and the great lined up to take part in a sketch with the famous comedians. Much of what …