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The future of business growth

  I’ve seen the future… and it’s beautiful. Lisbon is also beautiful. This gloriously creative and friendly city hosted The House of Beautiful Business alongside Web Summit, the world’s largest tech conference dubbed ‘Davos for Geeks’ by Bloomberg. The House of Beautiful Business is a pop-up community for meaningful conversations about technology and humanity in collaboration with BCG Henderson Institute and …

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Chutzpah. The real key to brand and business growth?

  What does it take to develop a successful brand or business? It’s a question we get asked repeatedly and has been asked for as long as I can remember. Often the answer is ‘differentiation’ or ‘relevance’; recently people have talked about ‘authenticity’ or about having ‘a higher purpose’. And of course, there is always ‘consistency’. But last week as …

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MORE WOMEN MEANS MORE BUSINESS

  More women in leadership roles leads to richness of debate, increased innovation and more success. The data is in. The results are conclusive. If you want a successful business, you need more women leading it. At the recent Financial Times Women at the Top event, McKinsey unveiled their latest research on the impact of diversity. It demonstrated that for every …

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The Power of 10

  Here are 10 things that I am convinced will help any leader accelerate their business. Maybe you already know these and maybe you don’t, but I thought I would write them down. Most of these don’t appear in conventional business journals and yet I think they are incredibly important. 1. A lot of companies don’t actually have a business …

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Making a break

  What makes a company awayday more than just a day in a different room? It’s awayday season again. You may even be on your way to one now. Are you looking forward to it? Awaydays, workshops, off-sites – they have a variety of names but in general they have much in common: Over-ambitious agendas. Dark, airless basement rooms. A …

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Grow your business faster by getting closer to your customer

This month’s guest blog is written by Charlotte Vicary, Caffeine Associate and Founder and Director of The Customer Closeness Company. An experienced brand marketer and research moderator, we work together to help leaders with Customer Closeness strategy and programme delivery. There is something about the essential human-ness of business people spending time with consumers that is powerful. It makes business …

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A DECADE OF DISRUPTION: Ten stories of change across ten years

  A mere decade ago, the world was very different. In ten years this world has been transformed, particularly by the impact technological change has had on communications, politics and business. In 2007 The Caffeine Partnership was born. We wanted to help leaders in a different way to traditional consultancies; to help them grow, fast. We wanted to help impatient …

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Fast Forward Female: Three success strategies for women at work

  If a cursory glimpse at the headline news over the last few months hasn’t been enough to crush your spirit, (Doctor Who aside), try typing ‘women/work’ into Google and brace yourself for a slew of discouraging statistics. As a working woman you are less likely to get the first, critical promotion to manager thereby minimising your chances of getting …

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5 WAYS TO CREATE MISSION STATEMENTS THAT ROCK

  Our guest blog this month is by Tim Leberecht. Tim helps organisations create transformative visions, stories and experiences and is an associate of Caffeine; we work together to help leaders who are looking to become more customer-centric and human in their approach. See his Ted talks here. After several sessions of wrangling and wordsmithing, your company’s mission statement is …

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Lessons from the Brandfather

  In the early 1970s, John Murphy had an epiphany. It would lead him to change the way the world thinks about brands. Working as a senior executive at Dunlop, he was approached by a company who wanted to buy an unused trade mark that Dunlop owned. The trade mark was Extron. The offer was £1m (around £14m in today’s …