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Lessons Learnt from a Labour of Love

  This is me holding the very first copy of my first book. What the picture can’t communicate is the overwhelming sense of relief I was feeling, the rush of euphoria that had just hit me, and the complete and utter joy in my heart. On September the 20th Superfast: Lead at Speed was published in the UK by John …

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The KitKat Case: Why Keeping Your Shape Matters

  It is ironic that Mondelez, the company behind the much-loved Toblerone bar, has managed to prevent Nestlé from registering the shape of its four-fingered KitKat as a trademark – especially because the distinctive shape of Toblerone already benefits from this protection. Despite the commonly held myth that brands are just about having a memorable logo, this case illustrates that …

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Law firms must practice purpose to survive

  I recently spoke with an international group of leading law firms about the existential crisis facing the legal profession.  It seems to have three main factors and one big cause. BigLaw is being challenged by the Big 4. Where legal advice affects business operations and decision-making, the Big 4 consultancies are muscling in on the action. PwC Legal for …

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What leaders can learn from a pastor and a princess

  Whatever your monarchist or republican leanings, it’s unlikely you missed the coverage of the Windsor Wedding on Saturday. I watched it all the way through with friends and family. The young kids and my elderly father were particularly gripped. I loved the flowers, the music, the fashion and the fact that it was a truly great show. There are …

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A TALE OF TWO SALARIES

  As a woman, I feel uniquely qualified to share my thoughts on what it is like to be a woman, on this, the International Day of Women. For if the last few months have taught us anything, it is that we all have a story to tell. Even if your story, like mine, is that you’re white, middle class, …

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The power of authenticity

  The 2018 FIFA World Cup poster was launched this week so it was nice to see my official poster for the 2002 FIFA World Cup featured on the BBC yesterday. I was recently telling the story of its creation and the value of ‘authenticity’. To cut a long story short.. We created lots of official poster ideas and presented …

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The future of business growth

  I’ve seen the future… and it’s beautiful. Lisbon is also beautiful. This gloriously creative and friendly city hosted The House of Beautiful Business alongside Web Summit, the world’s largest tech conference dubbed ‘Davos for Geeks’ by Bloomberg. The House of Beautiful Business is a pop-up community for meaningful conversations about technology and humanity in collaboration with BCG Henderson Institute and …

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Fast Forward Female: Three success strategies for women at work

  If a cursory glimpse at the headline news over the last few months hasn’t been enough to crush your spirit, (Doctor Who aside), try typing ‘women/work’ into Google and brace yourself for a slew of discouraging statistics. As a working woman you are less likely to get the first, critical promotion to manager thereby minimising your chances of getting …

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It’s Time For Automotive Brands To Re-Think What It Means To Be A Car

  We are on the cusp of a seismic shift. The whole world of automotive transport is about to be turned upside down. Automotive brands will need to re-invent themselves or face a serious danger of extinction. They will have to fundamentally change their proposition, from product to service orientated brands. And they will have to ditch their obsession with …

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The Uber-Lesson for leaders

  Here’s a question for you: should we stop thinking about the idea that people are ‘born leaders’? Or, put another way, do you think great leaders are always just naturally brilliant people who are consistently able to cope with the challenges they face? Leaders are not ‘born great’; but they can become great with help. ‘This is the first …