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Caffeine’s work with Emilia Clarke, on the launch of her new charity, SameYou

Last week the actress Emilia Clarke, famous for roles such as Daenerys Targaryen in Game of Thrones, launched a new charity, SameYou for brain injury recovery.  Why, with a plethora of charities all vying for our emotions (and wallets), would this stand out and cut through? Firstly it’s a distinctive brand that conveys a strong emotional proposition: for people recovering …

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Lessons Learnt from a Labour of Love

This is me holding the very first copy of my first book. What the picture can’t communicate is the overwhelming sense of relief I was feeling, the rush of euphoria that had just hit me, and the complete and utter joy in my heart. On September the 20th Superfast: Lead at Speed was published in the UK by John Murray …