View Post

Agile brands are needed for a disruptive decade

Technology has disrupted professional services Over the last 10 years a combination of technological and social changes has caused major disruption to businesses of all kinds. In the next 10 years this is only going to increase. Companies therefore have to respond with agility to adapt their business models and brands.  The retail and automotive sectors are repeatedly reported as …

View Post

This Christmas, be a Muppet

The Muppet Christmas Carol is one of my favourite films. It’s a wonderful, irreverent, but faithful adaptation, in turns funny, moving and uplifting with some great songs along the way. The special guest star (Michael Caine) plays Scrooge and the rest of the roles go to the Muppet characters you’d expect. Who else would play the earnest, hard-put-upon, kindly Bob …

View Post

Caffeine’s work with Emilia Clarke, on the launch of her new charity, SameYou

Last week the actress Emilia Clarke, famous for roles such as Daenerys Targaryen in Game of Thrones, launched a new charity, SameYou for brain injury recovery.  Why, with a plethora of charities all vying for our emotions (and wallets), would this stand out and cut through? Firstly it’s a distinctive brand that conveys a strong emotional proposition: for people recovering …