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Quick branding? Yes. Shoddy branding? No.

Sunderland and England striker Jermain Defoe attracted a good deal of mockery, earlier this year,  with his online ad, via job site SecsintheCity, for a personal assistant. If you somehow missed this, the spec was extensive – starting at obvious things like pet care, running errands, onto managing household staff and organising family schedules, but rapidly escalating into the realms …

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Contrition & Carwashing

So, farewell then Martin Winterkorn. Another crisis, another CEO gone. This one is a big one though. No one can have failed to miss the story that VW has been embroiled in scandal. I am slightly furious with VW. The current zeitgeist is cynical enough about big corporates already. I happen to believe that there are some excellent people with …

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DON’T FORCE YOUR PURPOSE DOWN MY THROAT

There has been some interesting debate recently about the ‘purpose of purpose’.  Do brands need a ‘purpose’ other than providing the basic function for which a consumer is prepared to pay? Well as you would expect, given that Shaun Smith and I have written a book called On Purpose, we argue ‘yes’. But – and it is a big but …

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Lessons From The Best

Janine Dyer from Smith+Co talks to us about the upcoming Customer Experience event at the London Business Forum. “Brand purpose, content marketing and the belief that millennials are looking for ‘more than just a brand’ are leading to brand managers creating inane brand visions that have nothing to do with their actual product or consumer.” (Mark Ritson, Marketing Week) Every …

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David Beckham tops football rich list

Andy Milligan is the author of Brand it Like Beckham and a partner in The Caffeine Partnership. Here he discusses Beckham’s success in building a global brand – which has led him to become the world’s richest footballer.

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Andy Milligan being BOLD on Voice America

Being Bold is an attitude of mind, but it’s measured by how you behave. So what is the attitude and behavior required as we emerge from recession to gain and sustain your market share? Andy Milligan and Shaun Smith, authors of bestselling book “BOLD – How to be brave in business and win” appeared on Voice America Radio’s “Be More. …