Lessons From The Best

Janine Dyer from Smith+Co talks to us about the upcoming Customer Experience event at the London Business Forum.
“Brand purpose, content marketing and the belief that millennials are looking for ‘more than just a brand’ are leading to brand managers creating inane brand visions that have nothing to do with their actual product or consumer.”
(Mark Ritson, Marketing Week)
Every brand now seems to be jumping on the purpose bandwagon. The reality is, as Ritson so bluntly states, is that there is often a real disconnect between a brand’s articulation of its purpose and the actual experience delivered to its customers.


At ‘Lessons From The Best’ Shaun Smith, the founder of Smith+Co, will highlight the ways in which highly successful brands define a purpose that connects with what customers truly value. And most importantly, how they use this purpose as the driving force to create a culture and customer experience that creates real loyalty from both customers and employees.

Shaun, who will be joined by co-author Andy Milligan from The Caffeine Partnership, will draw on research and insights from their forthcoming book, On Purpose – Delivering a Branded Customer Experience People Love – and will take you through a simple framework to help you use your brand purpose to define, design and deliver a distinctive customer experience across multiple channels.

Why the London Business Forum?

We’re great fans of the LBF. They always stick to their purpose in creating events that provide an inspirational boost without taking you out of the office for too long. Above all, they provide innovative, practical ideas that you can implement in your own organisation.

So why not join us on 23 September, 9.30am – 12pm. Visit the London Business Forum for more details and to register for tickets now.

On Purpose Book Cover

Available to pre-order now at Amazon


Janine Dyer
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