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The KitKat Case: Why Keeping Your Shape Matters

  It is ironic that Mondelez, the company behind the much-loved Toblerone bar, has managed to prevent Nestlé from registering the shape of its four-fingered KitKat as a trademark – especially because the distinctive shape of Toblerone already benefits from this protection. Despite the commonly held myth that brands are just about having a memorable logo, this case illustrates that …

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Being Remarkable

  The number of high profile figures who have hit the headlines recently might take issue with Oscar Wilde’s famous line: “There is only one thing in the world worse than being talked about, and that is not being talked about.” I’m sure they’d be quite happy to fade from the front pages and disappear from Twitter timelines for a …

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The Beckham Effect

  There are very few people as canny and as successful as David and Victoria Beckham. Together they have become one of the world’s most famous celebrity couples and at the same time, each has successfully monetised their fame, building powerful brands and generating huge earnings. And now David – brilliant footballer, father, husband, fashion model and global icon – …

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The Power of 10

  Here are 10 things that I am convinced will help any leader accelerate their business. Maybe you already know these and maybe you don’t, but I thought I would write them down. Most of these don’t appear in conventional business journals and yet I think they are incredibly important. 1. A lot of companies don’t actually have a business …

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Hallmarks earn you high marks

  Poor old British Airways. Knocking our once esteemed national carrier seems to have become an annual event. Take the most recent problem. Not many of us really know what happened with the IT system, precisely why it failed, why there didn’t seem to be an adequate back-up in place or whether it really was connected to the decision to …

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Purpose before Profit is the new Law?

  The law firms that will prosper in the future will be those that exhibit three characteristics: they will put purpose before profit, they will offer a distinctive service and they will build a culture to sustain this distinctiveness. Having resisted disruption for longer than anyone could have anticipated, professional service businesses of all kinds are under significant pressure. Technology …

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Change and the Corbynistas

  Jeremy Corbyn has definitely started something. Love or loathe him, he has already changed the face of British politics. What I find fascinating is how he is doing it. Whether consciously or not, Corbyn has shown how you build a movement – businesses of all sizes should take note. Instead of seeing change as a ‘process’ or a ’programme’, …

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Managing Business – What a shoe mender and an American General can teach us

  For those of you not familiar with Timpson – the nationwide chain of shoe menders – I’d urge you to read about them.  Timpson is a very successful privately owned business, with a remarkable management ethos. They call it ‘upside down management’; and it has a lot to teach us about managing business in volatile and uncertain markets. Managing …