View Post

Beware The Bubble

  Our first blog of 2017 is a Guest Blog written by Danny Herbert, Caffeine Associate, communications strategist and expert in building brands. 2016 was a year in which many people discovered that the way they see the world isn’t shared by everyone. So when a blog from my Caffeine colleague David Kean appeared here, it was well timed. Describing the …

View Post

SuperTeams – Part Two: Real Life

  This month’s Guest Blog is written by Danny Herbert, a Caffeine Associate, communications strategist and expert in building brands. This blog follows on from David Kean’s piece examining Google’s research into team management and discovering what makes SuperTeams tick. It reflects on the implications of Google’s team management research for achieving greater productivity and better results from your teams …

View Post

Quick branding? Yes. Shoddy branding? No.

Sunderland and England striker Jermain Defoe attracted a good deal of mockery, earlier this year,  with his online ad, via job site SecsintheCity, for a personal assistant. If you somehow missed this, the spec was extensive – starting at obvious things like pet care, running errands, onto managing household staff and organising family schedules, but rapidly escalating into the realms …