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Grow your business faster by getting closer to your customer

This month’s guest blog is written by Charlotte Vicary, Caffeine Associate and Founder and Director of The Customer Closeness Company. An experienced brand marketer and research moderator, we work together to help leaders with Customer Closeness strategy and programme delivery. There is something about the essential human-ness of business people spending time with consumers that is powerful. It makes business …

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Customer Closeness: Clarity begins at home

  This month’s guest blog is written by Charlotte Vicary, Caffeine Associate and Founder and Director of The Customer Closeness Company. An experienced brand marketer and research moderator, Charlotte specialises in Customer Closeness strategy and programme delivery. We believe that in today’s world you need to put consumers at the centre of everything you do in order to stay competitive.  …