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Agile brands are needed for a disruptive decade

Technology has disrupted professional services Over the last 10 years a combination of technological and social changes has caused major disruption to businesses of all kinds. In the next 10 years this is only going to increase. Companies therefore have to respond with agility to adapt their business models and brands.  The retail and automotive sectors are repeatedly reported as …

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This Christmas, be a Muppet

The Muppet Christmas Carol is one of my favourite films. It’s a wonderful, irreverent, but faithful adaptation, in turns funny, moving and uplifting with some great songs along the way. The special guest star (Michael Caine) plays Scrooge and the rest of the roles go to the Muppet characters you’d expect. Who else would play the earnest, hard-put-upon, kindly Bob …

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Bust some myths and build your brand

It’s nearly 30 years since I first started working in brands and branding. In that time, interest in the subject has moved from PR and marketing departments to the general public and mainstream media.  Branding fascinates people because it is ubiquitous. We are surrounded by brands daily. But this is only a relatively recent phenomenon. It is only in the …

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Bold brands can build better homes

In the 100 years since Lloyd George declared Britain should build homes ‘fit for heroes’, housing in this country has been transformed.  It is now a massive market, an economy of its own sustained by housing stock worth almost £7tn. At Housing 2018, the 3 day event that brings everyone associated with the sector together, the list of speakers, sponsors …

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Law firms must practice purpose to survive

I recently spoke with an international group of leading law firms about the existential crisis facing the legal profession.  It seems to have three main factors and one big cause. BigLaw is being challenged by the Big 4. Where legal advice affects business operations and decision-making, the Big 4 consultancies are muscling in on the action. PwC Legal for example, …

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The true meaning of business success

  “Strange, isn’t it? Each man’s life touches so many other lives. When he isn’t around he leaves an awful hole, doesn’t he?” Clarence Odbody, Angel Second Class Would anyone miss your business if it didn’t exist? It’s a regular question consultants ask their clients in workshops. The answer is always ‘yes’ for some reason when probably half the time …