CEO, The Caffeine Partnership
Sophie is an experienced business leader, entrepreneur & brand specialist. Her career includes brand management at Procter & Gamble and Coca-Cola GB, Brand Strategy for Interbrand and Group Account Director for Leo Burnett in the Middle East. She founded, managed and sold an e-commerce business and was CEO of a luxury gifts brand where she doubled turnover; all practical experience which helps ensure a grounded business understanding with her strategic brand consultancy.
Sophie specialises in successfully repositioning brands based on key customer insights & in driving support for the brand work amongst companies & stakeholders. Her extensive global brand expertise is matched with a commercial reality from her business experience so she brings a sense of perspective (and a sense of humour) to her action-focused approach.
As an experienced brand specialist and entrepreneur, Sophie writes and speaks on the role brands play in successful business. She’s also a passionate advocate of flexible working as the future of effective companies (having won awards for her own business ‘sexi-flexi’ approach), and regularly discusses innovative approaches to balance business and family life.
Sophie is the author of Superfast: Lead at Speed which will be published in hardback by John Murray Press in the US and UK later this year.